At their core, smart banners use a fraction of the screen on a given mobile website to inform and encourage users to open the native app, or install it if they don’t if they don’t have it. Benefits of smart banners:
Leverage your website to drive new downloads, without relying on expensive app install ads.
Increase your web-to-app conversion rate by up to 2X using personalized app banners.
Improve engagement and retention rates by guiding customers from your website into your native app.